Elettra Wiedemann is the founder of Impatient Foodie, a food site that navigates her desire to marry Slow Food ideals with the realities of fast paced, urban life. Within just a few months of launch in summer of 2014, Impatient Foodie was featured in numerous publications including Vogue, The New York Post, The Daily Mail (UK) Elle US, Elle China, Yahoo Food, Yahoo News, Madame Figaro, and Racked, ManRepeller, and Food & Wine Magazine. In January 2015, Elettra served as a brand ambassador for Moet & Chandon and was asked to create the recipes for two signature champagne cocktails to be served at the 72nd Golden Globes. Through Impatient Foodie, Elettra was also scouted by the Editor In Chief of Refinery29 to head up and build their Food And Drink vertical from the ground up from 2015-2016. Within just one year as the head of Refinery29’s food vertical, Elettra was able to grow the audience tenfold.
Elettra’s passion for food started in an unexpected place – the fashion industry. While working as a model (2002-2013), Elettra had to learn new cooking habits, creating meals that were satisfying and nutritious, but also kept her fitting into sample sizes for runway shows and photoshoots. From 2008-2010, Elettra attended graduate school at the London School of Economics (LSE), ultimately receiving her Masters of Science (MSc) in Biomedicine. It was there that her interest in food really took hold, as her studies unexpectedly pushed her toward the connections between food systems, public health, and sustainability. Elettra’s MSc dissertation was an analysis of a biotech proposal known as Vertical Farming, and the future of feeding urban populations in light of climate change. At the time, her dissertation was the first ever cross-disciplinary academic analysis of Vertical Farming.
Upon graduation from the LSE, Elettra launched a pop up restaurant, GOODNESS, at NY Fashion Week. GOODNESS featured a different chef and different menu every day was an immediate success. GOODNESS went onto several activations, including being invited to Iceland’s Design March Festival. Vogue asked to turn the concept into a show on their YouTube channel (“Elettra’s Goodness”). Guests included Blake Lively, Seth Meyers, Grace Coddington, and Karlie Kloss.
Elettra has written for many publications including Refinery29, VICE Munchies, Teen Vogue, SELF, Paper Magazine, The Cut, and Cherry Bombe. She is fluent in English, French, and Italian.